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YouTube Red Gets Into Market for Proprietary Content

It wasn’t enough that Alphabet’s YouTube created the “clip” culture, welcoming 1 billion monthly users to view short-form videos on everything from stupid animal tricks to classic rock performances. Beginning …

YouTube to Offer Paid Music Service

Music lovers will soon have a new place to turn to listen to their favorite tunes, online and off. YouTube’s Music Key service is officially in beta with a full …

Study: YouTube Gets More Views than TV

Companies that haven’t incorporated a video strategy into their marketing efforts might want to reconsider their position now that YouTube may be more popular than traditional television. According to a …

Best College Classes for Young Entrepreneurs

In a nutshell: Supplement your entrepreneurial skills with these undergraduate- or graduate-level classes — including ones in business and liberal arts. You worked hard for your business degree. You learned a …

Using Maslow’s Hierarchy to Reach Out to Customers

In a nutshell: A well-known psychological theory of human motivation can help marketers focus their advertising messages. In 1943, Abraham Maslow published a theory on human motivation that has been debated …

7 Habits of Highly Successful People in Online Marketing

Successful online marketers do more than gain a strong understanding of the tools of their trade. They also develop particular habits that enable them to wield the right tool at …

JetBlue Uses Discount to Ease Stress of Flying with Children

A crying baby is one of the hazards of air travel. The little one’s distress adds to the stress of surrounding passengers. The child’s parent feels helpless and ostracized as …

Prince’s Legacy of Leadership

Maybe leadership isn’t the quality that first comes to mind when considering Prince, the musician who passed away recently at the age of 57. Born Prince Rogers Nelson, he was …

Storied Guitar Maker Has Credit Rating Downgraded

Poor sales last year and high executive turnover has led to a credit downgrading for prominent guitar maker Gibson Brands. Moody’s Investors Services, in a recent negative report, lowered the …

Google Taps Founder of Anything-Goes 4Chan

Google has hired Chris Poole, founder of the controversial online community 4chan and known to many by his online screen name, “moot.’’ Poole announced the move on his Tumblr page, …