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Tableau Software, Inc., and Marketo, makers of campaign management and data reporting software, filed separate IPOs within days of each other in April. The announcements underscore the growing importance of …

New York University recently announced it will offer a free mobile marketing course available to anyone who wants to learn how to launch marketing campaigns via mobile devices. The course, …

Marin Software, Inc., a San Francisco-based maker of marketing software, had a strong showing on the day it went public. When its price per share jumped from $14 to $16.26 …

According to the results of the latest CMO Survey, expenditures in both business-to-business (B2B) and business-to-consumer (B2C) digital marketing are expected to rise in 2013. The CMO Survey takes the …

Tablets are on their way to becoming the preferred computing device for millions of people around the world, according to analysts like Forrester Research, and that shift has big implications …

Even as the economy begins to move into what many experts are predicting will be a recovery in 2013, college students still must take great care in choosing a major. …

Students seeking a degree or certificate in marketing are preparing themselves for a job that can often be complicated and challenging, but comes down to one thing: finding ways to …

In a nutshell: If you take time to learn the specific challenges your customers face, you’ll be able to help them address them head-on. That’s a win-win for everyone. One …

In a nutshell: Name changes can be confusing and costly, but there’s a true advantage to aligning your brand to your company’s value proposition.   Weight Watchers slimmed down its name …

In a nutshell: Ask yourself four simple questions before scheduling that meeting. Trust us — you and the other participants will be happier. Long meetings can be torturous. It’s right up …