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Four Steps to Build a Better Brand

In a nutshell: Your brand is the promise you make to customers. Make it memorable and responsive. Apple is more than just an iPhone. Harley-Davidson is more than a motorcycle. Starbucks …

Union of Entrepreneurship, K-12 Could Be Mutually Beneficial

A number of experiments across the country have demonstrated that entrepreneurship and education can prove mutually beneficial. This is especially so when cutting edge entrepreneurial ventures and lesson plans are …

Katelyn James claims she “had no idea what to do” on her first job as a wedding photographer. The bride was a friend who asked Katelyn, then a college student, …

Merry Christmas Starbucks – #WhoCares About the Red Cup?

If you ask Toby Keith, he’s “seen you in blue and [he’s] seen you in yellow, but only you red will do for this fellow,” so what’s wrong with just …

Sixth-Grader Sells Secure Passwords for $2

An 11-year-old girl has a solution for anyone tired of coming up with easy-to-remember passwords that are difficult to crack. Mira Modi, a sixth-grader from New York City, has created …

4 Problems You May Encounter With Chip-Enabled Credit Cards

The days of swiping credit cards are numbered as new computer-chip technology comes online to help protect you from fraud. While the transition to “dipping” instead of swiping might be …

Venmo Users Have Transferred $1.6 Billion in the Last 3 Months

PayPal’s Venmo is taking mobile money transfers to a social level and the results are readily seen in the application’s growing popularity. In the last quarter, the mobile money service …

SBA Awards Innovations that Help Women and Families

Three entrepreneurial women now have seed money to help with the launch of innovative new products courtesy of the U.S. Small Business Administration (SBA) and Microsoft. The trio of winners …

Should You Form an LLC? – Limited Liability Company

Aspiring small business owners and entrepreneurs make scores of decisions in the start-up phase, such as where their products or services will sell, and what type of audience they’re targeting. …

30 Million Music Festival Attendees Generate High Revenue

Summertime is all about pool parties, barbecues and music festivals. About 32 million people attend at least one music festival in the United States each year, according to Nielsen’s new …